viaLink International Inc.(www.vialink.com), a wholly-owned subsidiary of The viaLink Company, reached a significant milestone in its international expansion plans with the creation of a new Australia and New Zealand business. The new company, viaLink Australasia Pty Ltd. Inc., is being launched in collaboration with Cap Gemini Ernst & Young Australia Pty Ltd. (www.capgemini.com),the regional provider of management consulting services to the consumer packaged goods (CPG) industry. viaLink�s services will allow Australian and New Zealand manufacturers, wholesalers, distributors and retailers to communicate and synchronize product, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods.

syncLink, the foundation of all viaLink services, replaces the multiple connections among manufacturers, wholesalers, distributors and retailers with a single electronic connection to a shared database. Cap Gemini Ernst & Young Australia Pty Ltd. estimates viaLink�s data synchronization services could save the Australian CPG and grocery industry $450 to $500 million annually.

syncLink enables suppliers and retailers to increase overall administrative efficiency by reducing manual data entry and pricebook maintenance. It can also improve item delivery and the receiving process between manufacturers and retailers, which can reduce invoice discrepancies. This can lead to lower deduction write-offs, fewer working capital inefficiencies and decreased administrative costs. Plus, by eliminating time spent resolving errors and disputes, viaLink�s customers can improve sales force productivity by increasing their actual time selling.

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