October 1996 € Volume 23 € Number 5
October 1996 € Volume 23 € Number 5
Papers are sought for the INFORMS 1997 Marketing Science Conference, hosted by the University of California at Berkeley. Papers dealing with the marketing models, methods, theory and measurement in relation to marketing science are welcome.
Abstracts must be received by Nov. 18, 1996, by any of the following Conference co-chairs: Tülin Erdem, Miguel Villa-Boas, or Russ Winer at the Haas School of Business, University of California at Berkeley, Berkeley, CA 94720-1900; ; e-mail: [email protected]