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August 1997 Volume 7 Number 8
Swallowing the Assemble-to-Order Rx
Implementing ATO is much more
difficult than moving a few tables on a manufacturing floor,
changing a reporting relationship and declaring ATO
accomplished. It will alter, redesign, eliminate, or even
create numerous new processes, organizations, people and
skill areas.
By Larry Sochocki, CPIM
Etec, a company I worked with recently, was
managing its supply chain in a make-to-order fashion. It was
waiting for the customer order, then purchasing the material
it needed, and finally assembling the product. This was
generating up to two-year lead time quotes to customers in
an industry where the standard was 24 weeks. It was not that
the product had unique options in the first step of
manufacturing. If customer-specific options existed early in
the manufacturing process, a build-to-order or make-to-order
strategy would be appropriate. Nor were there a limited
number of end products which were built to stock. In the
build-to-stock model, an extremely accurate forecast is
necessary to pre-build the exact product a customer will
order. Then, when the customer places an order, it can be
satisfied immediately from inventory. Each of Etec's
machines incorporated a unique set of six options which, for
most customers, were not forecastable.
The company had simply become accustomed to managing in a
project fashion under tight monetary and inventory control.
Financial troubles prevented Etec from investing in
strategic inventory to reduce order fulfillment time. Its
product fit the assemble-to-order (ATO) model well, since
all six of the customer-specific options could be engineered
to occur in the last few steps of the assembly process.
Also, as the company had recently gone public, it had
funds to invest in the strategic inventory at the generic
subassembly level. In ATO language, this strategic inventory
is called "neck" inventory. The term "neck" is used because,
if visually depicted, the "neck" is the point where all the
subassemblies come together and the highest level of
commonality exists. From the "neck" onward, greater product
variation occurs due to customer-specific options
configuring the unique product (see Figure 1).
Many companies that want to shorten their customer order
delivery time could achieve great benefit from moving to an
ATO strategy especially in the high technology
industry, where generic subassemblies compose many of the
products. Using the ATO strategy, companies can add just a
few customer-specific components at the end of the assembly
process to make unique configurations.
Product Design and Bill of Material Structure
The first thing to investigate when looking at the ATO
strategy is whether the product designs can handle it. Are
the products composed of generic subassemblies or components
that can be built according to a stable production schedule?
Does the exact custom configuration need to be known
immediately upon beginning production? In essence, how low
in the bill of materials (BOM) do the customer-unique
options enter into the products. If they enter very low, ATO
is probably not going to work. But if the options are high
in the BOM, then ATO might help reduce order fulfillment
time. As long as the customer-specific options occur, or can
be engineered to occur, late in the build cycle, ATO may be
a good option to explore.
The other item to remember is that any new options policy
must be communicated to the design group. Design options
cannot occur early in the manufacturing cycle of the
products. The design group needs to keep all the options at
the end of the assembly process.
Forecasting
Those people in the organization performing the forecasting
will probably dislike the ATO world. Instead of forecasting
being "back of the envelope" or not done at all, they are
going to have to be quite accurate about the number of
machines to produce. Remember, the first half of the
assembly process runs like a build-to-stock factory,
forecasting the number of build-to-stock items.
The second thing the forecasters will hate is if the
product has very long lead-time components used in the
customer-specific configurations. If this is the case,
forecast those customized configurations by percentage of
total units produced and use planning BOMs with the
forecasted percentages of the options. Use the forecasted
percentages to purchase long lead-time items early so they
do not slow down the otherwise efficient supply chain being
designed.
Order Entry
Customer-configured options must appear on the order entry
form. It helps tremendously if the order entry people can
get the complete, firm customer configuration from the
customer when they take the initial order. Incomplete orders
kill an otherwise efficient supply chain and speedy
manufacturing process.
One of the problems I have seen with some companies is
multiple order entry points. Limit this to one. Do not allow
manufacturing to take orders. Do not allow the president to
take orders. Do not even allow the inventory manager to take
orders, even if it is for a "machine down." All the orders
should go through the same single order entry
department.
Balancing Demand and Supply
The master production schedule should be compared to the
complete statement of demand. Do this monthly (at a
minimum), especially since markets change rapidly in the
high technology industry. The president and senior vice
presidents will want to assess production's capability to
meet demand on a bimonthly basis to determine adjustments in
supply capacity. When I speak of a complete statement of
demand, I mean forecasted orders combined with firm orders.
This is not particular to ATO, but should be done with
whatever supply chain strategy is being used.
Production Planning Organization
The production planning organization has a large
responsibility in regard to the conversion to ATO, as they
are likely to be the organization that will perform the
forecasting, or at least consolidate the forecasts and
orders into the statement of demand.
This organization also produces the master production
schedule and compares the master production schedule to the
consolidated statement of demand. Smoothing and balancing
the master production schedule becomes production planning's
number one priority. Production planning runs rough-cut
capacity planning to determine optimum plant usage and
scheduling of production runs across facilities. They also
run the MRP and send the recommended purchase requisitions
to purchasing and the work orders to the production control
department.
It is critical to determine whether the current
organization can handle these responsibilities. If the
current production planning organization has not or cannot
perform the above-mentioned activities, enact a training
plan immediately. APICS training would be a good jump start.
Organization of the manufacturing facilities determines
whether the production planning organization will be
centralized or decentralized. It is preferable to keep
functions, from forecasting through purchasing, intact in
the middle of the process. Move to either a completely
decentralized model or a completely centralized one
not one that is half centralized and half decentralized.
A model that seems to work with several geographically
dispersed manufacturing facilities is shown in Figure 2.
This model works well with those companies that want
site-based manufacturing to maintain control of their
detailed shop floor scheduling and detailed capacity
resource planning.
As Figure 2 illustrates, the centralized planning
organization maintains responsibility for forecasting
through the generation of work orders and purchase
recommendations. The site-based production control personnel
gain responsibility for choosing the specific priority of
the work orders based on due dates. Production control also
performs detailed shop-floor capacity management based on
their intimate knowledge of the daily variation in key
resources.
Master Production Schedule
ATO requires a two-level master production schedule. One of
the schedules must be a steady production rate schedule for
the build-to-stock part of the manufacturing facility. The
other schedule must be a finished assembly schedule for the
customer configuration work. The second schedule will be
much more difficult and require the planners with the
greatest skill in the organization to coordinate it. These
highly skilled planners will have to ensure that the
manufacturing personnel with the right skills are available
to meet the customer delivery schedule. In addition, the
unique materials for the configuration and the unique
machinery must be available at the right time to maximize
utilization and meet the customer requested dates.
Material Requirements Planning
Each of the master production schedules generates a material
requirements plan that is acted upon. It should go without
saying, but every company using MRP should make sure there
are accurate lead-time inputs for all "make" and "buy"
parts. Although this step is not unique to adopting an ATO
strategy, based on what I have seen, I feel it is
necessary.
Production Control/Shop Floor Control
When converting to ATO, it is critical to spend a
significant amount of time training the organization's
personnel. Production control and shop floor control will
need the most training and communication. Department and
company heads should also be aware that production control
personnel will probably be very concerned about job
security, especially if moving to a centralized planning
organization is in the works.
Bottom line: The production control department and the
manufacturing supervisors must maintain the detailed
scheduling of the shop floor as well as detailed capacity
planning. In order to accomplish this, train the production
control employees in any new capacity planning tools that
may accompany the ATO transition. Take care to verify that
the shop floor is being scheduled to a distinct set of
"black and white" rules that do not have exceptions. Take
the guess work out of shop floor control.
Capacity Planning
Two kinds of capacity planning should accompany any good
supply chain strategy, particularly ATO.
1. Rough-cut capacity planning (RCCP)
should be performed when making the master production
schedule to verify key resource capacity at each of the
facilities and to level load.
2. Detailed capacity requirements planning (CRP)
should be performed when the work orders are scheduled to
the shop floor on a daily basis. Utilize CRP to identify
bottlenecks and perform "what-if" analyses to develop
alternative resource loading and work order sequencing.
Again, this is not unique to ATO, but should be done to make
ATO fully effective in reducing customer order fulfillment
cycle times.
Inventory Control
Desired service levels should drive the calculation of
"neck" inventory levels in an ATO implementation. Maintain a
certain number of generic subassemblies so when the exact
customer order arrives, there is stock to build the order in
the shortest amount of time. These calculations are perhaps
the most time consuming; yet, they are a critical element in
moving to an ATO supply chain strategy. Base inventory
levels for generic subassemblies on historic variation in
supply and demand. The calculations are difficult and
require a statistics refresher for most people. Despite the
pain of making these calculations, they will pay off with
reliable service levels to the end-customers and shortened
order fulfillment cycle times. These calculations will
significantly aid in the accomplishment of the goal of
moving to ATO. Finally, make sure to install a "review and
refine" procedure to change the inventory levels as new
variability in supply and variability in demand data becomes
available.
Factory Layout
The manufacturing floor must support two distinct production
areas. With ATO, one part of the manufacturing area (or
maybe one manufacturing plant) will make the generic
subassemblies. The other manufacturing area will perform
customer configurations. Provide room for the "neck"
inventory between the floors. Train and reward people
differently. The schedules for each manufacturing area will
be different. In essence, there will be two production areas
where there was one before.
The manufacturing strategies that comprise ATO
build-to-stock and make-to-order are the basis for
operations in the two manufacturing areas. The generic
subassembly manufacturing area will operate like a
build-to-stock operation. There will be a steady, assembly
line type of production to a very stable master production
schedule. Structure the customer configuration area like a
make-to-order operation, with each specific product
receiving its unique parts and configuration. The size of
the product and space of the manufacturing floor affect
whether the product moves in assembly line fashion or sits
in one place.
People and Training
The people, training and reward structures for the two
manufacturing areas are different. In the build-to-stock
area, the people will develop an assembly line mentality.
Train them in consistency and speed. Divide the work into
segments and make it repetitive. Each individual should
perform the same work repeatedly, so that they move
completely down the learning curve into the most efficient
range. Reward the build-to-stock workers on the number of
products produced. In the make-to-order area, highly trained
and specialized workers are necessary to understand the
particular intricacies of a customer's configuration. These
technically trained individuals will understand how each
different configuration has performance advantages and
disadvantages.
Before Filling the Rx
Clearly, there are hundreds of pitfalls in moving from one
supply chain strategy to ATO, but the rewards can be well
worth the effort. The insights and warnings detailed above
are intended to point out a few of the potential bumps in
the road. Before swallowing the ATO pill, it is best to have
a doctor or pharmacist who has seen the symptoms before and
can verify that ATO is the right prescription.
At the end of the implementation lies reduced order
fulfillment cycle times and larger customer orders; but
getting there can be a trial. The journey is not for
everyone; however, the competitors in second place have less
to lose. They may have already visited their physician and
are walking to the pharmacy right now to have their shorter
supply chain prescription filled.
Larry Sochocki, CPIM, is a principal consultant for Price
Waterhouse in its Logistics-Supply Chain Strategy Center of
Expertise. He specializes in assisting high-tech companies
solve complex business problems relating to all stages of
their supply chains. His particular focus is on order
management, production planning, and manufacturing
processes.
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