June 1996 € Volume 6 € Number 6


Keep It Simple:
Re-examine Your Distribution Processes


By Jan Young



Quick, what's the latest buzzword? The hottest new technique for squeezing the last dollar out of your logistics chain? The tweak-of-the-week?

So many concepts come and go that it can be easy to lose sight of the goal: lowest cost, highest quality and best service. Yesterday's changes become an accepted part of our culture and we pile concept on top of concept, often without considering the larger consequences.

There's a lot to be said for one of the oldest concepts: Keep It Simple, Stupid (KISS). In many businesses, there is a real need for a review of the basics and a down-to-earth evaluation of some of the things we do without thinking about them. Indiscriminate complexity is an evil that sometimes creeps into our operations unnoticed.


Sometimes costs can outweigh benefits
For instance, the idea of forward picking and replenishment from reserve is almost universally accepted. Yet it involves costs as well as benefits, and under some circumstances, the costs can outweigh the benefits. The time and effort (and equipment and risk) associated with moving product from reserve to forward should be more than compensated for by reduced picking effort, generally in the form of reduced travel time, but also possibly in the form of reduced equipment requirements.

To cite an example, consider charcoal briquettes, handled by many hardware and grocery stores and stocked in warehouses across the country. Charcoal moves almost exclusively in pallet quantities, with the average store ordering more than one pallet at a time. A few partial-pallet orders are serviced, but they represent a small (and declining) percentage of the business. Should a forward picking location be created for this item, or should the warehouse simply pick it from where it lies? The answer is that the warehouse should do whichever involves less labor. The next question is, How long has it been since the warehouse has evaluated the desirability of replenishing charcoal, and how much money is going out the window because that aspect isn't being considered?


Justify everything
In principle, everything we do should justify itself, both before and after the fact, for ever and ever. Let's look at another example.

A warehouse that shall remain nameless installed a conveyor sortation system to move cartonized product from its picking lines to palletizing stations at the docks. A year or so later, the company changed its distribution scheme and the warehouse became a master warehouse, distributing almost entirely to regional warehouses, thus providing faster service to customers. One aspect of this change was a significant increase in full-pallet volume and a corresponding reduction in carton volume at the master warehouse. The change was handled in the warehouse by extending the sortation system into the reserve area so full pallet quantities could be unloaded onto the conveyor for delivery to the docks. The engineers who designed the extension and the managers who approved the money for it completely missed the basic idea that sortation is unnecessary for full pallet quantities. The sortation system, although justifiable when installed, did not remain justifiable and should have been removed or modified. Management should have KISSed the warehouse.


Consider cost of complexity
A third example: Another warehouse belonging to a well-known company distributes small articles in carton, inner pack and piece quantities. This warehouse decided that if replenishment is a good thing, then more replenishment must be better. The warehouse was thus reconfigured to include separate carton, inner pack and piece picking areas, with each being replenished from the next one down the food chain. This accomplished the goal of reducing picker travel time because the pickfaces could be made very small. The cost, however, was in replenishment. Consider a piece pick: the product had arrived on a pallet and had been stored in reserve. At some point, the pallet had been moved to the carton pick area. A bit later, several cartons had been moved to the inner pack pick area. Still later, the cartons had been opened and inner packs moved to the piece pick area. Then, finally, the pieces had been picked, packed, staged and shipped. This company was enamored of the idea behind replenishment and failed to consider the cost of the required complexity.


Take a long, hard look
It may be time to re-examine your distribution methods and the physical flow of product through your warehouse. Instead of thinking about how money can be saved, try thinking about how the processes and procedures can be simplified. Then evaluate the ideas generated. The odds are that many of them will, in fact, be real cost savings.


Jan B. Young, CFPIM, is director of warehouse technology for Catalyst International, a supplier of off-the-shelf warehousing and distribution systems. He is the author of Modern Inventory Operations, published by Van Nostrand Reinhold in 1990.

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