May 1996 € Volume 6 € Number 5


The APICS Conference And Education -- A Continuing Story



By Thomas R. Cook, CFPIM
Conference Chair



I've always believed that learning is an ongoing process that continues throughout one's life. It doesn't matter whether formal education ends with a high school diploma or a Ph.D., the explosion in information, especially in technology over the past decade, and projections of what is to come have made continual learning imperative for advancing in the workplace. APICS '96, "Harmonize Business Solutions and All That Jazz," the 1996 international conference and exhibition set for Oct. 13-16 in New Orleans, provides the perfect educational experience for those people determined to successfully stay atop of the waves of knowledge and information sweeping the world. It is my contention that conference attendees who take full advantage of the conference's extensive offerings will be better prepared to attain their goals and be rewarded with more satisfying and fulfilling careers.

Learning opportunities are always abundant at the APICS conference, and this year is no different. But APICS '96 offers a marked change in the selection of educational sessions. This year's educational offerings were selected based upon the needs communicated by past conference attendees through attendee surveys, and speakers were then selected for these sessions based on their knowledge and experience with the subject matter.

When the customer speaks, APICS listens, and the result is a more streamlined program for this year's conference. Realizing how difficult it is for people to be away from work and their families for an entire week, the conference schedule has been rearranged so that the official conference program begins on Sunday, Oct. 13, and ends on Wednesday, Oct. 16. The number of educational sessions basically remains the same as do the exhibit hall hours. Attendees can take advantage of discounted airline fares (supersavers) that include a Saturday night stayover, and still return to work for at least part of the week.

APICS has been diligent in avoiding the scheduling of multiple sessions covering the same subject and also has broadened the scope of the program beyond the traditional topics to include, among others, quality, accounting and purchasing interests. For example, corporate accountants can take advantage of educational sessions that will teach them new ways to review customer profitability to give a more realistic picture of product cost; and purchasers can learn from case studies how technology changes -- such as the Internet -- will impact their function and how purchasing performance is tied to overall company performance. In addition, the concept of constraints management will be explored in two key areas undergoing significant change: healthcare and defense-related industries reengineering into the commercial sector. One can equate the overall educational program to a menu at a restaurant that's balanced from appetizers through dessert.

There is no way to discuss an APICS conference without mentioning the exhibition, one of the most eye-catching and interesting aspects of the conference experience. This year, the exhibit floor will be a learning forum as well as a viewing forum for new products and services. Attendees will be able to upgrade their skills with interactive personal computing sessions presented by some of the leading companies in the field. The exhibit floor also will be the sight of interactive cells featuring presentations by the APICS Specific Industry Groups, the APICS Educational and Research (E&R) Foundation and the APICS Membership Department.

The keynoters are always a highlight of an APICS conference, and this year's lineup includes speakers who reached the pinnacle of success in their respective fields, and beyond. Gen. Colin L. Powell, US Army (Ret.), rose to the highest level of command in the United States military when he served as Chairman of the Joint Chiefs of Staff for four years between 1989 and 1993. Powell also served as a White House Fellow (in 1972), Military Assistant to the Secretary of Defense and was appointed by President Ronald Reagan to the position of Assistant to the President for National Security Affairs, a post in which he served from December 1987 to January 1989. Powell retired from the military in 1993, and last fall published his memoirs, My American Journey, which spent five months on the New York Times best-seller list.

Fran Tarkenton is an entrepreneur who also is widely known as one of the most successful quarterbacks in the history of the National Football League (NFL). A member of both the NFL and Collegiate Football Halls of Fame, he was known as a "scrambler" for his ability to elude the grasp of pursuing defenders and swiftly respond to changing environments. His instincts have served him well in his post-football career. He has started eight businesses over a 20-year span that are still in operation, and he sits on the boards of directors of Sterling Software -- the 10th largest software company in the world with revenues of $700 million -- and Coca-Cola Enterprises, an $8 billion arm of the Coca-Cola Company.

Daniel Burrus is considered one of the nation's leading science and technology forecasters. The author of five books, among them the popular Technotrends, Burrus gives provocative presentations that help his audiences understand how to use the rapidly changing business environment as a competitive advantage by getting all members of an organization involved in creatively utilizing the latest technology.

Let's not forget that the APICS conference offers a congenial atmosphere where networking and socializing opportunities abound -- for example, at the Volunteer Leadership Workshop and Chapter Recognition Programs. Chapter award winners will be recognized throughout the conference with announcements before the keynote addresses.

Hopefully, attendees will also be able to experience the wonders of New Orleans, one of the most interesting cities in the United States. With a culture steeped in French and Spanish influences, the culinary delights of New Orleans are world-renowned. In addition, as the birthplace of the blues and jazz, New Orleans' entertainment spots resonate with the sounds of talented musicians whose inspiration comes from the likes of B.B. King, Al Hirt, John Coltrane and Wynton Marsalis.

APICS '96 will provide attendees with a value-packed format and exciting new topics designed to exceed expectations. Your satisfaction is the overriding goal. If you are not satisfied, we will make it right. Therefore, I truly believe that those who take full advantage of the lively tempo of the educational opportunities at APICS '96 will certainly learn to "harmonize" business solutions, and return home with minds refreshed and invigorated by an expanded knowledge base. Indeed, after the song of the conference ends, the melody of the conference learning experience will linger for a long time to come.
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