
December 1996 Volume 6 Number 12
Many companies in the past approached enterprise resource planning
(ERP) software as a means of streamlining production, linking man
ufacturing processes and shortening the time between customer order
placement and product delivery. The reality today is that most
companies have already accomplished those things and look to their
ERP systems as a natural complement for agile manufacturing, whose
needs differ from general production.
Agile Manufacturing for Complex Industries
Companies manufacturing complex, or "highly engineered products"
(HEP) in industries such as aerospace, defense, medical equipment and
telecommunications, usually customize their output for each project
or customer. For example, a business aircraft manufacturer has to
customize each order. One customer may want a significantly different
interior from another, although both have purchased the same
airframe. Exterior paint and designs will also vary according to
customer preference. To meet these customization requirements,
assembly procedures require moving the plane every 10 days to a new
work center, and parts must arrive at the proper time. When they
don't, production costs rise and delivery schedules can fall behind.
Because such products are customized, complex and often require long lead times to produce, engineering changes are a fact of life, hence the increasing need for agility. Product management can involve midcourse design changes, revision of production or project plans and, for contracts involving multiple units, tracking which units carry what revisions. If the products have long life spans, manufacturers can retain an ERP record of the "as-built" configuration to facilitate future repairs or overhauls on products that may have been modified in the course of their use.
Manufacturability considerations also lead to changes. Typical
scenarios include the discovery that assembled parts have dimensions
that cause interference problems, that a new material proves too hard
or brittle for existing machinery, or that parts made of different
metals cause dielectric corrosion. These or countless other
unforeseen circumstances eventually affect design decisions, process
routings, product lead times and manufacturer outsourcing decisions.
With ERP software, users can achieve increased engineering
functionality for product definition, process definition, engineering
change control and full lifecycle management.
Challenges in Contract Bidding
The more complex the product, the more complicated quick, accurate
product configuration and proposal/quote generation becomes. What if
a client wants you to give a price for an item with significant
upgrades from the last time they ordered from you years ago? What if
they want it immediately? What kind of discounts are available for
volume orders? These questions are challenging, but typical, for a
broad spectrum of manufacturers. For aerospace/defense and other HEP
manufacturers, who often must submit a bid, finding the right answers
can be an expensive, time-consuming process.
The numbers confirm it. Last year Benchmark Research Limited conducted a survey of English manufacturers of highly engineered products in the make-to-order market. Telephone pollsters conducted 180 interviews. The survey excluded sites with fewer than 50 employees, judging that their bidding departments would not be large enough to justify using a dedicated bidding software.
Findings confirmed that almost 12 percent of an entire contract's value is consumed in the bidding process. For the mechanical engineering sector, it climbs to nearly 17 percent. These bids took two to three months to complete and required from five to nine employees.
While half of the sites used software packages to assist in the bidding process, in most cases it was no more than a basic spreadsheet program. So, considering the labor-intensive nature of the bidding process, why not automate it? The simple answer is lack of awareness that such products even exist. The most frequently named company in the survey had only 2 percent spontaneous awareness. Of the individuals who were using a sales automation product, less than a third new its expected payback period. And only 20 percent are aware of the actual payback period.
Automating the process also helps users learn from mistakes in the
past and plan for more efficient operations in the future. According
to the survey, just under 40 percent of proposals submitted in the
last 12 months were successful. Feedback from the RFP issuer plus
some query time on a good sales automation tool will help agile
manufacturers fine-tune their proposals and increase their hit
rates.
Configuring the Product
With sales configuration software, a sales representative easily
captures into a laptop computer the product requirements desired by
the customer. The initial query of the product configuration database
determines if anything similar has been built before. If the answer
is yes, the previous configuration can be edited, or adapted, for new
customer requirements. Based on knowledge rules defined by your
experts initially, the system determines if the product, as
requested, can be built, and at what price. In turn, the configurator
links features to real part numbers and components.
Through the same knowledge-based rules, the system indicates which parts, components and services are mandatory or optional, which parts have dependent relationships and which parts or components cannot be assembled. The system again should determine cost factors to refine the project estimate, and can help devise process plans by specifying which classes of parts should be fabricated on which machines.
These configurators aid the agile manufacturing process by
providing quick answers regarding what can be built, how much it will
cost and when the finished product can be delivered. Because the
project is carried out based on a common product configuration
database using a consistent set of rules, everyone from sales to
engineering and production can be assured that they are operating
with accurate information. This functional-ity is referred to in the
industry as "corporate knowledge," or in the case of the salesperson
on the road, the "virtual office."
Agile Manufacturers Using ERP Software
Different manufacturers, different demands
Manufacturers of highly engineered products have unique requirements
that are not well-served by most manufacturing solutions, which have
been geared toward large-scale production of simple or moderately
complex products. Manufacturers of complex products on a contract
basis often have had to develop their own solutions or customize
generic ones. Further, they have had to rely on stand-alone tools, if
any, when it comes to the front-end process of winning new contracts.
Fortunately, advanced new ERP software systems exist that take
into account the entire business cycle, from business acquisition,
through manufacturing and on to final product delivery. These systems
seamlessly deliver information throughout the enterprise so that all
people involved in a contract's success can access the tools they
need. The result is faster product turnaround, lower inventory and
more efficient personnel management.
Dan Norrish is senior industry consultant at Cincinnati-based Cincom
Systems Inc., developer of ERP software for man-ufacturers of highly
engineered products.
For more information about this article, input the number 4
in the appropriate
place on the
December
Reader Service Form