2003 Advertising Information
Reader Profile
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The following indicates their professional interests and involvement:
| 28% | Applied Probability | 14% | Marketing | |
| 16.7% | Artificial Intelligence | 14.7% | Military Applications | |
| 29.8% | Computing | 53.2% | Optimization | |
| 46.2% | Decision Analysis | 12.5% | Organization Science | |
| 11.4% | Energy, Natural Resources | 11.6% | Production Technologies | |
| & the Environment | 33.3% | Quality, Statistics & Probability | ||
| 9.2% | Health Applications | 40.7% | Simulation | |
| 29.2% | Information Systems | 10.5% | Social Science Applications | |
| 14.3% | Location Analysis | 18.6% | Technology Management | |
| 12.4% | Management Control Systems | 13.5% | Telecommunications | |
| 27.3% | Manufacturing | 21.8% | Transportation Science |
| 66.6% | of ORMS Today readers are primary decision-makers in the purchase of OR/MS-related software. |
| 46% | of ORMS Today readers are involved in purchasing enterprise-wide application software. |
ORMS Today Readers Organizational Affiliation
| 42.5% | Academic |
| 48.1% | Business/Industry, including Consulting |
| 6.8% | Government |
| 2.6% | Other |
ORMS Today Reader Job Description
| 12.5% | Analyst |
| 10.4% | Consultant |
| 4.4% | Executive |
| 42.1% | Faculty |
| 15.6% | Manager |
| 8.6% | Researcher |
| 6.4% | Other |
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