OR/MS Today
2004 Advertising Information


Reader Profile

ORMS Today readers are interested in
your products and services


The following indicates their professional interests and involvement:

28%   Applied Probability    14%   Marketing
16.7%   Artificial Intelligence    14.7%   Military Applications
29.8%   Computing    53.2%   Optimization
46.2%   Decision Analysis    12.5%   Organization Science
11.4%   Energy, Natural Resources    11.6%   Production Technologies
   & the Environment    33.3%   Quality, Statistics & Probability
9.2%   Health Applications    40.7%   Simulation
29.2%   Information Systems    10.5%   Social Science Applications
14.3%   Location Analysis    18.6%   Technology Management
12.4%   Management Control Systems    13.5%   Telecommunications
27.3%   Manufacturing    21.8%   Transportation Science


67%   of ORMS Today readers are primary decision-makers in the purchase of OR/MS-related software.
 
46%   of ORMS Today readers are involved in purchasing enterprise-wide application software.


ORMS Today Readers Organizational Affiliation

42.5%   Academic
48.1%   Business/Industry,
including Consulting
6.8%   Government
2.6%   Other


ORMS Today Reader Job Description

12.5%   Analyst
10.4%   Consultant
4.4%   Executive
42.1%   Faculty
15.6%   Manager
8.6%   Researcher
6.4%   Other




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