Journal of Quality Health Care
The Official Journal of the American Board of Quality Assurance
and Utilization Review Physicians, Inc.

2004 Advertising Information

Media Information Guide Display Advertising Rates White Papers Display Advertising Schedule Mechanical Requirements General Terms and Conditions Contact Information

Published quarterly, the journal explores the many complex issues affecting today's health care practitioners and the changing landscape of the health care industry. In addition, readers of the journal have the opportunity to earn continuing education credit through informative and timely accredited articles written by leaders and experts in the medical profession.

WHAT DOES THIS MEAN TO YOU — THE ADVERTISER

It means you can target a group of influential medical professionals with an enhanced ability to make strategic decisions. Quality of care and patient safety are the key clinical issues facing health care today. Employers rely on these highly trained professionals for sound decisions and recommendations. These individuals have gone a step beyond the traditional medical credentials and demonstrate a commitment to the principles of quality improvement, their profession and their career. They read Journal of Quality Health Care, to continuously update their skills and knowledge through accredited articles.

Organizations from all facets of the health care industry recognize the importance of HCQM Certification and look to these ABQAURP members to meet the rapidly changing and increasing demands of the health care field.

ADVERTISING OPPORTUNITIES

• Display Advertising
• Classified Advertising
• White Papers
• Product and Literature Showcase
• Brochure and Card Inserts

ADVERTISING SALES CONTACT

For Advertising Information Call Marvin Diamond
E-mail:

ABOUT ABQAURP

Established in 1977, the American Board of Quality Assurance and Utilization Review Physicians (ABQAURP) has evolved to become the nation's largest organization of interdisciplinary health care professionals. ABQAURP remains at the forefront of Health Care Quality and Management (HCQM), a field vital to all medical specialties and health care professions. Through its ultimate goal to improve the quality of our nation's health care, ABQAURP is dedicated to providing healthcare education and certification for physicians, nurses, and other health care professionals.

Employers from all facets of the health care industry recognize the value of the ABQAURP credential when seeking qualified health care professionals to meet their staffing needs. Diplomates are distinguished by their level of skill in analysis and review and in the multi-faceted Health Care Quality and Management field. The ABQAURP credential offers opportunity, fellowship, networking and the prestige associated with the recognition of its Diplomates as experts in the field.

DISPLAY ADVERTISING REQUIREMENTS

	TRIM SIZE:		8-3/8" x 10-7/8"
	COLUMN WIDTH:		3-column - 2.083" (12p6) 2-column - 3.125" (19p6)
	COLUMN DEPTH:		9.333"
	PAGE FORMAT:		7" x 10" (non-bleed)
Printed Web Offset
	BINDING:		Saddle Stitched
	SCREEN:		150-line screen preferred

NON-BLEED SPACE	WIDTH	DEPTH
Spread (bleed)	17-1/4"	11-3/8"
1 Page Bleed	8-7/8"	11-3/8"
1 Page	7"	10"
2/3 Page (vertical)	4-9/16"	10"
1/2 Page (island)	4-9/16"	7-1/2"
1/2 Page (vertical)	3-3/8"	10"
1/2 Page (horizontal)	7"	4-7/8"
1/3 Page (vertical)	2-1/4"	10"
1/3 Page (horizontal)	4"	4-7/8"
1/4 Page	3-3/8"	4-7/8"
1/6 Page	2-1/4"	4-7/8"
1/8 Page*	3-1/2"	2-1/8"

* Applies to Product and Literature Showcase advertising section only

BLEED	Allow 1/8" for trim on all sides. Trim size is 8-3/8" x 10-7/8".
OTHER	Screen: 150-line screen Binding: Perfect bound Printing: Offset lithography

ARTWORK SUBMISSION INFORMATION

The Journal of Quality Health Care, goes directly to plate from disk. There is no film. Advertising rates quoted are for electronic media only. If ads are submitted on film, there is a $50 per color charge for film to be hi-res scanned.

We accept the following transfer media:
Iomega Zip 100 disks, CD-ROMs or 3.5 floppy disks

Send materials to:
Advertising Department
Lionheart Publishing, Inc.
506 Roswell Street, Suite 220
Marietta, GA 30060

For instructions to send files via FTP, please contact the Online Projects Manager, Patton McGinley:
E-mail:

File Formats
Preferable file formats are EPS, TIFF, high resolution (300 dpi) JPEG and press optimized PDF. Color images must be saved as CMYK. Lionheart can also accept files in current versions of the following applications:

• Macintosh OS:
  PageMaker, QuarkXpress, Illustrator, Photoshop, FreeHand
• Windows/DOS OS:
  PageMaker, QuarkXpress, Illustrator, Photoshop

Advertisers must include all fonts, files of placed or imported images or graphics, and other support files.

Important
Hard copy proofs are required for all advertising. A cromalin proof or match-print is required for all four-color advertising. Color-key proofs are not acceptable. If not provided, a color match proof can be run for an additional cost of $60 per ad. Should the advertiser elect to forego color match proofs, the publisher will not be held responsible for any color changes appearing in print. A copy of the ad must accompany all pick up instructions. The publisher will not be held responsible for pick up instructions not including a copy of the ad.

ADVERTISING RATES

Black & White Display Advertising Rates

Ad size	1X	2X	4X	8X	12X
Spread	$3,230	$3,069	$2,907	$2,746	$2,584
Full Page	1,700	1,615	1,530	1,445	1,360
2/3 Page	1,462	1,389	1,316	1,243	1,170
1/2 (Island)	1,326	1,260	1,193	1,127	1,061
1/2 Page	1,241	1,179	1,117	1,055	993
1/3 Page	1,020	969	918	867	816
1/4 Page	782	743	704	665	626
1/6 Page	580	551	522	493	464

Color Rates
(Add to black & white rates)
Standard 2nd Color: + $600
Matched 2nd Color: + $900
Metallic 2nd Color: + $1,050
Four-Color: + $1,200

Cover Rates & Special Positions
(Add to earned space rate and four-color charge)
Outside Back Cover: + 25%
Inside Front Cover/Inside Back Cover: + 20%
Page One and Opposite Contents: + 20%
Preferred/Specified Position: + 10%
Cover positions must be booked for a four-time minimum and are non-cancelable.

Case Studies (Black and White)

1 page: $1,600

Product & Literature Showcase

1/8 PAGE	1X	2X	4X
	$400	$370	$340

Inserts

SUPPLIED	1-2 PAGE	4 PAGE	8 PAGE
	$3,000	$5,000	$8,000

Business Reply Cards (with full-page ad only)

Supplied: $2,100

White Papers

COLOR	4,000 COPIES	PER ADD'L 1,000 COPIES
4 pages	$3,000	$200
8 pages	6,000	400
16 pages	12,000	800
BLACK/WHITE
4 pages	$1,500	$150
8 pages	3,000	300
16 pages	6,000	600

Printed on 80# stock. The front cover of the white paper will state that it has been sponsored by your company. The back cover will include any contact information required. Text and images supplied by sponsoring company.

CLASSIFIED ADVERTISING RATES

Display (Black and White)

Full page: $1,700

Half page: $1,200

Quarter page: $782

Line Advertising

$50 per bold face headline and $25.00 per line.

Minimum charge: $285

Print and Online: + $160

Online Classified — 500 word maximum

One month: $200

Two months: $400

Three months: $500

Six months: $600

Issue: Spring 2004

Publication Date: February 2004

Reservation By: January 8, 2004

Materials Due: January 15, 2004

 

Issue: Summer 2004

Publication Date: May 2004

Reservation By: April 7, 2004

Materials Due: April 14, 2004

 

Issue: Fall 2004

Publication Date: August 2004

Reservation By: July 8, 2004

Materials Due: July 15, 2004

 

Issue: Winter 2004

Publication Date: November 2004

Reservation By: October 8, 2004

Materials Due: October 15, 2004