August 1997, Volume 3, No. 8 Manufacturer's Library

Rethinking the Future, edited by Rowan Gibson, Nicholas Brealey Publishing, 276 pages, $25, ISBN 1-85788-103-6 This book, subtitled, "Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World," brings together original contributions from a number of well-known business thinkers, such as Michael Hammer, Eli Goldratt, John Naisbitt, Gary Hamel, Michael Porter, Charles Handy and Lester Thurow. They attempt to define the new paradigm that will revolutionize business in the 21st century. The book looks at a world of increasing uncertainty, in which the very nature of work, of organizations and of economics is changing. It is about the move away from traditional hierarchies and the democratization of power. It is about giant nation-states and corporations giving way to global networks. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. The book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment. How they can learn to adapt to change and dramatically improve their performance. And how they should be "managed," if at all. Gibson is an independent consultant.

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