Intelligent Manufacturing € February € 1996 € Vol. 2 € No. 2


Managing the Electronic Supply Chain


Technology Solutions Co. (Chicago, Ill.), a provider of systems integration services, has launched a strategy designed to incorporate two of the most overused and least understood buzzword concepts of the 1990s: supply chain management and the Internet. TSC's plan is to provide electronic commerce capabilities to manufacturers and other organizations heavily reliant on tracking the flow of products through numerous channels.

Electronic commerce is the marriage of technologies, applications, processes, and business strategies that fosters the efficient exchange of information between organizations, improves the way companies market and sell products and services, and reduces the cost of doing business. Electronic commerce includes bar coding and EDI (electronic data interchange) applications, advanced messaging and Internet services as well as interactive commerce initiatives.

In managing the electronic supply chain, the goal is to help companies maximize the benefits of supply chain management applications, including efficient consumer response, vendor-managed inventory, category management, procurement, order processing, and other logistics-related applications. TSC is working with a number of major companies, such as pulp and paper distributors, computer companies, financial services organizations and clothing apparel manufacturers.

Gruppo GFT, an Italian apparel manufacturer, used the electronic supply chain concept "to assist in the development of a long-term vision to support all aspects of merchandise distribution technology," explained Rick Garvin, Gruppo's vice president and chief information officer. Similarly, Georgia-Pacific Corp. (Atlanta, Ga.), a manufacturer of pulp, paper and packaging products, redefined its bar coding and EDI efforts in order to improve key relationships with its suppliers. The company also created a long-term EDI plan to support new applications.

"Our research partners indicate that the electronic commerce market, with the supporting technologies and applications, is growing very rapidly," said James Carluccio, TSC's executive vice president. To that end, the company sees a strategic advantage for its customers in gaining access to the electronic marketplace and the latest technology to support electronic catalogs, intercompany e-mail, Internet, interactive video, electronic banking, and virtual corporation applications. Those manufacturers who are able to use the Internet as an access point for customer service will gain a strategic leg up on their competitors.


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